Share on Facebook
Your website is your storefront in the online realm. It's the first impression that a new customer has of your business, even before visiting your physical shop. If the website is well designed, it will attract more leads and help you stand out from your competitors. But can you make your website design professional? Read on to find out!
1. Be Professional About Your Domain Name
Professionalism for your website begins with the domain name you choose. A relevant domain name will not only help with branding but also enhance your search engine visibility. It allows potential clients to easily find you without landing in your competitor's hands. While you may want to have a catchy domain name, ensure that it is simple and understandable for everyone. A client should be able to type it on the search bar without requiring any extra clarifications. Don't forget to use professional extensions such as .com, .online, and .net. Luckily for you, there are domain names from providers such as IONOS that will help you build a brand without overstretching your budget. Besides free private registration and enhanced privacy, they also offer free Wildcard SSL for safe data transfers.
2. Focus on Creating a Simple Homepage
There is nothing as disappointing as getting to a website with the dire need for helpful information, only to be met with a cluttered homepage. Whether you incorporate SEO (Search Engine Optimisation) or PPC (Pay per Click) ads to direct traffic to your website, it will all be in vain if they can't get help. Ensure that you design your homepage as simply and effectively as possible. It is the first page they see on your website, and you wouldn't want to overwhelm them with too much information. If the site seems too busy with colours and information, you may lose your leads.
3. Don't Skimp on Navigation and Responsiveness
Navigation is the most important element of your online business. To find information on your website, your clients will use navigation. No one wants to struggle through pages and endless menus to find vital information. As you design the navigation, make it simple and easy. The menus should be well-labelled and redirect the site visitors to the right settings. With this, you can keep them engaged on your website for longer, which translates to client satisfaction.
4. Use Clear Calls to Action (CTA)
How do you want the customers to reach out to you after visiting your website? Most businesses make the mistake of omitting CTAs on their site pages. Having the right CTA prompts your site visitors to take action after getting the relevant information. For instance, if the site is ecommerce, integrate CTA buttons such as 'Buy Now,' 'Call to Order,' and 'Add to Cart,' among others. Besides making your design stand out, it brings more conversions to your business.
Conclusion
Whether you are designing your website or for a client, you need to follow the above tips to achieve professional results. As you can see, professionalism is a culmination of several aspects including the right domain name and keeping a clutter-free homepage. Also, remember to make the site responsive and easy to navigate regardless of the different devices they choose to use. It's a chance to improve your craft and create a solid online presence.
