News | October 05, 2015 07:50 PM EDT

Here's why the NFL's annual pink campaign does almost nothing to fight breast ... - Chron.com

All this month NFL fans will see pink on the football field for Breast Cancer Awareness Month. The Houston Texans’ most vibrant pink publicity will be on display for national audiences when the struggling team takes on the Indianapolis Colts on Thursday for Pink Ribbon Day.

So we’re here to remind you that the NFL’s “support” for fighting breast cancer at best amounts to a misguided effort. At worst, it could be considered a straight-up scam.

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