News | October 27, 2015 07:30 AM EDT

REI to close Black Friday (Yes, that Black Friday) - Retail Dive

Outdoor and sportswear retailer REI won’t open any of its 143 stores for Black Friday this year, the retailer announced Monday.

In fact, the retailer is encouraging consumers to spend the Thanksgiving holiday weekend with friends and family outside in the fresh air and has launched the social media hashtag #OptOutside.

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