OMG | September 14, 2016 01:57 PM EDT
OMG: Adblock Plus finds the end-game of its business model: Now Selling ads
Eyeo GmbH, the company that makes the popular Adblock Plus software, will today start selling the very thing many of its users hate—advertisements. Today, the company is launching a self-service platform to sell "pre-whitelisted" ads that meet its "acceptable ads" criteria. The new system will let online publishers drag and drop advertisements that meet Eyeo's expectations for size and labeling.
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