(VIDEO) People paid a company more than $80,000 to dig a hole for no reason

It is, in the truest, most literal sense of the phrase, a money pit.

Throughout Black Friday, as Americans spent billions on shopping, the makers of a popular card game convinced thousands of people to give them money so that they could dig a hole.

And that's it. The pit isn't intended for any other use; those who pay will not receive anything in return and the company, Cards Against Humanity, has said it will only keep digging as long as people continue to give money.

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