News | September 22, 2015 10:02 PM EDT

ATCU emphasizes connection with customers

When it comes to Alabama Teacher’s Credit Union’s success, it’s not about the money: It’s about the people.

"It's a personal relationship that employees have with the members," said Emily Mayben, marketing director of Alabama Teacher's Credit Union, explaining why she believes the business won a Reader's Choice Award for Best Financial Institution. "They know their names, their families, what's going on with them."

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