News | September 30, 2015 03:50 PM EDT

Shopping pink can be more than symbolic - Chicago Tribune

Shopping pink is fashionable during Breast Cancer Awareness Month in October, and when retailers and designers donate a substantial portion of product sales to the cause, your purchases become more than symbolic.

Last year, the Breast Cancer Research Foundation's corporate partners, which include fashion and beauty companies such as Tory Burch and Estee Lauder, funneled more than $28 million to breast cancer research, funding nearly 100 grants across the nation.

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