Chichicastenango, located about 140 km and 2-3 hours drive northwest of Guatemala City, is home to what is surely the most colorful native market in North and Central America, perhaps in all the Americas. On Thursdays and Sundays, this mountain village is transformed into the world's largest handicrafts market, where you'll find pottery, colorful textiles, carved wooden masks, flowers, incense and other Mayan goods for sale.