The town is split between Tibetan and ethnic Han residents, as well as a fair smattering of Naxi, Bai, Yi and Lisu, with the surrounding countryside entirely Tibetan. While the crass name change in 2001 was a sign of the desire for increasing mass tourism a la Lijiang, the town has got nowhere near Lijiang's crowds, and it's still possible to experience the area's Tibetan heritage and see gorgeous countryside in near isolation.